Bonjour et bienvenue à Bouge & Rouge, a playground of thoughts from yours truly. Je m’appelle Erica, sometimes E, a fiery 20-somethin’-year-old brought to you by overpriced coffee and a soft contour. I’m a jack-of-all-trades and master of some living in New York City. I love a good competition and have quite the sass for my size. During weekdays, I am a marketing data analyst. Outside the office, I’m often creating content for B&R, filming my YouTube videos, or recording my podcast.
In my free time, you can find me attending concerts/shows/events, at a dance class, boxing or on a hot yoga flow, snowboarding down powdery slopes, brunching on rooftop gardens with friends, drowning in my shopping bags, or hiding away in a speakeasy with heels on and cocktail in hand.
Height: 5’3″ / 160cm
Apparel: US S / size 4, 4P-6P / size 28 pants
Measurements: bust: 32″ / waist: 28″ / hips 38″
Shoes: size 6
THE STORY OF BOUGE & ROUGE
With a strong passion for writing and expression, I’ve always loved writing stories. Unfortunately, I often grew frustrated or bored with my plots and eventually found myself stuck with a 7 year long writer’s block. A month before my senior year in college, I made a spur-of-the-moment decision to create a personal blog. The purpose behind it was to give myself a space to write whatever I’m passionate about in the moment in hopes of falling in love with writing again. As a result, Bouge & Rouge was born.
In July 2017, I decided to rebrand and relaunch B&R into a lifestyle, fashion, and beauty blog. I made sure to kept a personal blog section and a section for all things art related to stay true to the origins of B&R and my love for expression. My new goal for this blog is to share my adventures through my 20s in both an inspirational but relatable way. Everyone tends to get a little lost figuring life out in these years of our lives, so why not grow together?
My inspiration for the name and tagline of this blog stems from:
Bouge: living to your fullest even when there are constraints (a play on bougie/bourgeoisie)
Rouge: the color red (in French) which resembles fortune, boldness, passion, and love
Curated for the bold ones: I believe that the only way to be impactful and make a statement is to be daring and bold. Bouge & Rouge is a collection of my statements.
Pop a bottle and enjoy the ride, mes chéries! 😉
FREQUENTLY ASKED QUESTIONS
DO YOU BLOG FULL-TIME?
I do not; I have a full-time job. This is my side hobby.
WHERE ARE YOU FROM?
I was born and raised in New Jersey. Some of my posts and photos are taken in Pittsburgh during my college years, but I currently live in New York City.
WHAT IS YOUR ETHNICITY?
I am Taiwanese 🇹🇼
WHERE DID YOU GO TO COLLEGE?
I graduated from Carnegie Mellon University! #rolltarts
WHAT IS YOUR SPIRIT ANIMAL?
I’ve been told I’m a hedgehog: I’m small and act tough with sharp words. But if someone really attacks me I curl up in a ball because I’m actually soft 🤣
Aries, ENFJ, Type 8
WHO ARE YOUR FASHION INSPIRATIONS?
Olivia Culpo, InTheFrow (Victoria), Morgan Stewart, We Wore What, Negin Mirsalehi, Jenn Im, Caila Quinn, Shay Mitchell, Tess Christine, Wendy’s Lookbook (Wendy Nguyen), Lydia Millen, Tamara Kalinic, Petra from Jane the Virgin, and both Blair and Serena from Gossip Girl
Revolve, & Other Stories, Aritzia, Zara, TopShop, ASOS, Alice + Olivia, Madewell, Banana Republic, J.Crew, DSW, Nordstrom, Lulus, Anthropologie, All Saints, Intermix, Zimmermann, The RealReal
WHAT CAMERA DO YOU USE?
I use a mix of my iPhone and my Canon EOS Rebel T7i with a 18-55mm lens.
WHO TAKES YOUR PHOTOS?
All my photos are taken by some of my very patient friends!